FOREST CITY COLLABORATION FOCUSING ON NATURE CONSERVATION
GELANG PATAH, 30 October 2019: Forest City, a smart and ecological development by Country Garden Pacificview (CGPV) Sdn Bhd is in full swing.
Despite the rapid growth and mega scale development which inviting various reactions from local and overseas, Forest City remains confident in its planning. Starting with small and medium-sized corporate social responsibility (CSR) activities, Forest City also explored opportunities and implemented large-scale CSR initiatives.
CSR activities conducted by Forest City are always guided by 3 key pillars namely education and youth development, social development and environmental awareness. After 3 years of its development, Forest City is determined to be more active and proactive in implementing environmental conservation effort.
Forest City recently signed a memorandum of understanding (MoU) with the Malaysian Nature Society (MNS) on 29 October 2019. “Forest City Management believes that efforts to conserve the environment are important and should be carried out with the help of experts in this field.
With over 70 years of experience, the Malaysian Nature Society will assist Forest City in conservation, education and information work on environmental awareness and publications. The joint venture is based on a three years contract and will be renewed in accordance with the requirements of conservation activities” commented Zhou Jun, Forest City Brand Management General Manager..
Since 2015, Forest City has focused its efforts on conserving seagrasses located on the Tanjung Kupang Meadow. This conservation effort is in collaboration with a group of scientists from Universiti Putra Malaysia who are also seagrass experts. After various initiatives, the Tanjung Kupang Meadow has shown positive growth, recovery and back to its original form.
However, the efforts to conserve the environment planned by Forest City do not end there. Recognizing Forest City development areas surrounded by flora such as mangrove swamps that are home to many species of fauna, Forest City aims to expand and strengthen conservation efforts that encompass the area.
Currently, Forest City is still in the process of discussing and considering for suitable group of scientists from local universities who will be selected to participate and carry out mangrove research and conservation work.
Various environmental conservation initiatives have been planned and will be carried out by Forest City as part of CSR activities, including academic seminars on the importance of marine ecosystems, species diversity and to develop a green museum that will showcase marine life specimens around Tanjung Kupang and Sungai Pulai.
Zhou Jun said, “This initiative is a must because it is in line with Forest City’s development and concept. Maintaining environmental sustainability is a value added and the strength of our products, where it offers the owner a home surrounded by greenery and beautiful sea views.”